The Quiet Return of IU


March 11, 2026

I thought I should write something to let you know that IU is still here. If you've read my posts from last year or earlier, it might look like IU quietly disappeared. Honestly, I thought that might be true.

For most of last year, I couldn't figure out how to build a sustainable business as an introvert. I kept trying to grow a community, but it always felt like I needed a bigger and bigger crowd in order to be “successful.” Or like I was trying to become popular. And crowds and popularity have never been my things.

Then my dad broke his hip and my focus shifted entirely to him. Eventually I let all the business-building efforts go. It felt like maybe IU wasn’t meant to continue. That after more than a year of experimenting, creating, hosting, wrestling with imposter syndrome and putting myself out there, I just couldn't keep going. As much as I valued what IU 1.0 was, it seemed like the end of the road.

Making Space for Something New to Emerge

IU 1.0 had been shaped a lot by my own interests, but I was also trying to follow advice from people who knew more about business than I did. The trouble was, most of that advice was meant for coaches, healers, or teachers — roles I never wanted. I don’t enjoy giving advice or feeling responsible for someone else’s life. Navigating my own life is enough for me.

I had slowly been stepping away from the advice world — moving newsletters to junk, unsubscribing from people who always had advice to give, letting go of the constant stream of tips, strategies, and fixes. I didn’t want to be inundated anymore. I didn’t want to keep absorbing the subtle message that something was wrong with me or what I wanted to do and I needed someone else to fix it or make it work.

Once the noise quieted, I could actually start to hear myself again and there was finally room for something new to surface, even if I didn’t know what that would be yet.

A Small Idea in a Quiet Room